Natalie Heileson

Lagom, the name of my brand, is a Swedish concept of “not too much, not too little, but just enough.” Yes, I sell art and handmade items, but what I am really selling is a lifestyle of living mindfully rooted in creativity and nature. The desert has become such a special place to me that has provided me peace, tranquility, healing and personal growth. The wilderness is where the inspiration for creativity, health and wellness all stems from for me and my mission is to share that with others whether through art, hiking or (eventually) yoga. I place an emphasis on living clean, sustainable living, and touching on the importance of mental health. Not living minimally, but without excess. Its truly become a life concept that I try to embody in my every day life in all aspects, because its about finding balance in life, and helping others find it within themselves because balance looks different for everyone.

Natalie's Story

"I started this business in the midst of the covid pandemic when all of my real estate business went down the drain, my mental health and my finances were in shambles. My art became a therapeutic way to channel my feelings in a healthy. I did not study art in college, this was and is purely a passion project that has turned into something much bigger and meaningful. My artistic and creative process has taken time to fully understand myself, but I’ve appreciated every step of the journey as I have grown and changed just as much as the business. I value creativity, authenticity, healthy living, mental health, physical health, and what a better way to condense all of these things into one concept: Lagom: not too much, not too little, but just right. To live a life of moderation."

Natalie's Work

Explore the art in the concept of "Lagom"